Job Description

Job Description

Howerton+White, an integrated marketing agency in Wichita, Kansas, is looking for a full-time, in-person (non-remote) Digital Media Buyer. The successful candidate will be a skilled media strategist with a keen understanding of planning, placing, optimizing, and leveraging media across all digital channels and platforms.

Strategic Planning & Research

• Dive deep into understanding target audiences, staying abreast of industry trends, and analyzing competitive landscapes to inform and develop comprehensive media strategies.
• Collaborate closely with account and creative teams to ensure media plans align seamlessly with overarching marketing objectives, ensuring a cohesive approach.

Media Buying & Execution

• Manage and execute media buys across various digital platforms, including search, social, display, and programmatic channels, ensuring optimal performance.
• Negotiate rates and placements with media vendors to maximize return on investment and ensure efficient budget allocation.
• Monitor campaign performance in real-time, making data-driven adjustments to strategies to achieve and exceed desired outcomes.

Analytics & Optimization

• Implement robust tracking solutions to monitor key performance indicators (KPIs) and campaign metrics, ensuring accurate and actionable data collection.
• Analyze performance data to extract insights, providing actionable recommendations for campaign optimization and future strategy development.
• Prepare comprehensive reports for clients and internal teams, highlighting performance metrics, insights, and strategic recommendations.

Industry Engagement

• Stay informed about industry trends, emerging platforms, and technological advancements to inform and enhance media strategies.
• Experiment with new platforms and channels to identify and leverage opportunities for client growth and engagement.

Qualifications

• Media Planning and Media Buying skills
• Media Strategy expertise
• Strong Analytical Skills
• Effective Communication skills
• Experience in digital media buying and advertising
• Attention to detail and ability to work in a fast-paced environment

Perks and Benefits

• Paid Holidays
• Friends and Family Time—Paid week off between Christmas and New Year
• A top-of-the-line health plan with dental and vision
• Short- and Long-Term Disability
• Life Insurance
• Matching 401(k)
• Flextime

EQUAL OPPORTUNITY EMPLOYER

We are an equal opportunity employer. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected characteristic.

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